You can click the link section 1.2 to access the online version of this section of the textbook. Below is an edited version of section 1.2.
Data, Sampling, and Variation in Data and Sampling
Data may come from a population or from a sample. Most data can be put into the following categories:
 Qualitative
 Quantitative
Qualitative data are the result of categorizing or describing attributes of a population. Qualitative data are also often called categorical data. Hair color, blood type, ethnic group, the car a person drives, and the street a person lives on are examples of qualitative data. Qualitative data are generally described by words or letters. For instance, hair color might be black, dark brown, light brown, blonde, gray, or red. Blood type might be AB+, O, or B+. Researchers often prefer to use quantitative data over qualitative data because it lends itself more easily to mathematical analysis. For example, it does not make sense to find an average hair color or blood type.
Quantitative data are always numbers. Quantitative data are the result of counting or measuring attributes of a population. Amount of money, pulse rate, weight, number of people living in your town, and number of students who take statistics are examples of quantitative data. Quantitative data may be either discrete or continuous.
All data that are the result of counting are called quantitative discrete data. These data take on only certain numerical values. If you count the number of phone calls you receive for each day of the week, you might get values such as zero, one, two, or three.
Data that are not only made up of counting numbers, but that may include fractions, decimals, or irrational numbers, are called quantitative continuous data. Continuous data are often the results of measurements like lengths, weights, or times. A list of the lengths in minutes for all the phone calls that you make in a week, with numbers like 2.4, 7.5, or 11.0, would be quantitative continuous data.
Example 1.5 Data Sample of Quantitative Discrete DataThe data are the number of books students carry in their backpacks. You sample five students. Two students carry three books, one student carries four books, one student carries two books, and one student carries one book. The numbers of books (three, four, two, and one) are the quantitative discrete data.

Try It 1.5
The data are the number of machines in a gym. You sample five gyms. One gym has 12 machines, one gym has 15 machines, one gym has ten machines, one gym has 22 machines, and the other gym has 20 machines. What type of data is this? 
Example 1.6 Data Sample of Quantitative Continuous DataThe data are the weights of backpacks with books in them. You sample the same five students. The weights (in pounds) of their backpacks are 6.2, 7, 6.8, 9.1, 4.3. Notice that backpacks carrying three books can have different weights. Weights are quantitative continuous data. 
Try It 1.6
The data are the areas of lawns in square feet. You sample five houses. The areas of the lawns are 144 sq. feet, 160 sq. feet, 190 sq. feet, 180 sq. feet, and 210 sq. feet. What type of data is this? 
Example 1.7You go to the supermarket and purchase three cans of soup (19 ounces tomato bisque, 14.1 ounces lentil, and 19 ounces Italian wedding), two packages of nuts (walnuts and peanuts), four different kinds of vegetable (broccoli, cauliflower, spinach, and carrots), and two desserts (16 ounces pistachio ice cream and 32 ounces chocolate chip cookies). Name data sets that are quantitative discrete, quantitative continuous, and qualitative. 
Solution 1.7
One Possible Solution:
 The three cans of soup, two packages of nuts, four kinds of vegetables and two desserts are quantitative discrete data because you count them.
 The weights of the soups (19 ounces, 14.1 ounces, 19 ounces) are quantitative continuous data because you measure weights as precisely as possible.
 Types of soups, nuts, vegetables and desserts are qualitative data because they are categorical.
Try to identify additional data sets in this example.
Example 1.8The data are the colors of backpacks. Again, you sample the same five students. One student has a red backpack, two students have black backpacks, one student has a green backpack, and one student has a gray backpack. The colors red, black, black, green, and gray are qualitative data. 
Try It 1.8
The data are the colors of houses. You sample five houses. The colors of the houses are white, yellow, white, red, and white. What type of data is this? 
Example 1.9Work collaboratively to determine the correct data type (quantitative or qualitative). Indicate whether quantitative data are continuous or discrete. Hint: Data that are discrete often start with the words “the number of.”

Items a, d, and g are quantitative discrete; items c, f, and h are quantitative continuous; items b and e are qualitative, or categorical.
Try It 1.9
Determine the correct data type (quantitative or qualitative) for the number of cars in a parking lot. Indicate whether quantitative data are continuous or discrete. 
Sampling
Gathering information about an entire population often costs too much or is virtually impossible. Instead, we use a sample of the population. A sample should have the same characteristics as the population it is representing. Most statisticians use various methods of random sampling in an attempt to achieve this goal. There are several different methods of random sampling. In each form of random sampling, each member of a population initially has an equal chance of being selected for the sample. The easiest method to describe is called a simple random sample. Any group of n individuals is equally likely to be chosen as any other group of n individuals if the simple random sampling technique is used. In other words, each sample of the same size has an equal chance of being selected. For example, suppose Lisa wants to form a fourperson study group (herself and three other people) from her precalculus class, which has 31 members not including Lisa. To choose a simple random sample of size three from the other members of her class, Lisa could put all 31 names in a hat, shake the hat, close her eyes, and pick out three names. A more technological way is for Lisa to first list the last names of the members of her class together with a twodigit number, and then use a table of random numbers, a calculator, or a computer to generate random numbers.
When you analyze data, it is important to be aware of sampling errors and nonsampling errors. The actual process of sampling causes sampling errors. For example, the sample may not be large enough. Factors not related to the sampling process cause nonsampling errors. A defective counting device can cause a nonsampling error.
In reality, a sample will never be exactly representative of the population so there will always be some sampling error. As a rule, the larger the sample, the smaller the sampling error.
In statistics, a sampling bias is created when a sample is collected from a population and some members of the population are not as likely to be chosen as others (remember, each member of the population should have an equally likely chance of being chosen). When a sampling bias happens, there can be incorrect conclusions drawn about the population that is being studied.
Critical Evaluation
We need to evaluate the statistical studies we read about critically and analyze them before accepting the results of the studies. Common problems to be aware of include
 Problems with samples: A sample must be representative of the population. A sample that is not representative of the population is biased. Biased samples that are not representative of the population give results that are inaccurate and not valid.
 Selfselected samples: Responses only by people who choose to respond, such as callin surveys, are often unreliable.
 Sample size issues: Samples that are too small may be unreliable. Larger samples are better, if possible. In some situations, having small samples is unavoidable and can still be used to draw conclusions. Examples: crash testing cars or medical testing for rare conditions.
 Undue influence: collecting data or asking questions in a way that influences the response
 Nonresponse or refusal of subject to participate: The collected responses may no longer be representative of the population. Often, people with strong positive or negative opinions may answer surveys, which can affect the results.
 Causality: A relationship between two variables does not mean that one causes the other to occur. They may be related (correlated) because of their relationship through a different variable.
 Selffunded or selfinterest studies: A study performed by a person or organization in order to support their claim. Is the study impartial? Read the study carefully to evaluate the work. Do not automatically assume that the study is good, but do not automatically assume the study is bad either. Evaluate it on its merits and the work done.
 Misleading use of data: improperly displayed graphs, incomplete data, or lack of context
 Confounding: When the effects of multiple factors on a response cannot be separated. Confounding makes it difficult or impossible to draw valid conclusions about the effect of each factor.
Example 1.13
Suppose ABC College has 10,000 parttime students (the population). We are interested in the average amount of money a parttime student spends on books in the fall term. Asking all 10,000 students is an almost impossible task. Suppose we take two different samples. First, we use convenience sampling and survey ten students from a first term organic chemistry class. Many of these students are taking first term calculus in addition to the organic chemistry class. The amount of money they spend on books is as follows: $128; $87; $173; $116; $130; $204; $147; $189; $93; $153
The second sample is taken using a list of senior citizens who take P.E. classes and taking every fifth senior citizen on the list, for a total of ten senior citizens. They spend: $50; $40; $36; $15; $50; $100; $40; $53; $22; $22 It is unlikely that any student is in both samples.
Now, suppose we take a third sample. We choose ten different parttime students from the disciplines of chemistry, math, English, psychology, sociology, history, nursing, physical education, art, and early childhood development. (We assume that these are the only disciplines in which parttime students at ABC College are enrolled and that an equal number of parttime students are enrolled in each of the disciplines.) Each student is chosen using simple random sampling. Using a calculator, random numbers are generated and a student from a particular discipline is selected if he or she has a corresponding number. The students spend the following amounts: $180; $50; $150; $85; $260; $75; $180; $200; $200; $150 c. Is the sample biased? 
Solution 1a. No. The first sample probably consists of scienceoriented students. Besides the chemistry course, some of them are also taking firstterm calculus. Books for these classes tend to be expensive. Most of these students are, more than likely, paying more than the average parttime student for their books. The second sample is a group of senior citizens who are, more than likely, taking courses for health and interest. The amount of money they spend on books is probably much less than the average parttime student. Both samples are biased. Also, in both cases, not all students have a chance to be in either sample.
Solution 2b. No. For these samples, each member of the population did not have an equally likely chance of being chosen.
Solution 3c. The sample is unbiased, but a larger sample would be recommended to increase the likelihood that the sample will be close to representative of the population. However, for a biased sampling technique, even a large sample runs the risk of not being representative of the population. Students often ask if it is “good enough” to take a sample, instead of surveying the entire population. If the survey is done well, the answer is yes. 
Try It 1.13
A local radio station has a fan base of 20,000 listeners. The station wants to know if its audience would prefer more music or more talk shows. Asking all 20,000 listeners is an almost impossible task. The station uses convenience sampling and surveys the first 200 people they meet at one of the station’s music concert events. 24 people said they’d prefer more talk shows, and 176 people said they’d prefer more music. Do you think that this sample is representative of (or is characteristic of) the entire 20,000 listener population?

Variation in Data
Variation is present in any set of data. For example, 16ounce cans of beverage may contain more or less than 16 ounces of liquid. In one study, eight 16 ounce cans were measured and produced the following amount (in ounces) of beverage:
15.8; 16.1; 15.2; 14.8; 15.8; 15.9; 16.0; 15.5
Measurements of the amount of beverage in a 16ounce can may vary because different people make the measurements or because the exact amount, 16 ounces of liquid, was not put into the cans. Manufacturers regularly run tests to determine if the amount of beverage in a 16ounce can falls within the desired range.
Be aware that as you take data, your data may vary somewhat from the data someone else is taking for the same purpose. This is completely natural. However, if two or more of you are taking the same data and get very different results, it is time for you and the others to reevaluate your datataking methods and your accuracy.
Variation in Samples
It was mentioned previously that two or more samples from the same population, taken randomly, and having close to the same characteristics of the population will likely be different from each other. Suppose Doreen and Jung both decide to study the average amount of time students at their college sleep each night. Doreen and Jung each take samples of 500 students. Doreen uses systematic sampling and Jung uses cluster sampling. Doreen’s sample will be different from Jung’s sample. Even if Doreen and Jung used the same sampling method, in all likelihood their samples would be different. Neither would be wrong, however.
Think about what contributes to making Doreen’s and Jung’s samples different.
If Doreen and Jung took larger samples (i.e. the number of data values is increased), their sample results (the average amount of time a student sleeps) might be closer to the actual population average. But still, their samples would be, in all likelihood, different from each other. This variability in samples cannot be stressed enough.
Size of a Sample
The size of a sample (often called the number of observations) is important. The examples you have seen in this book so far have been small. Samples of only a few hundred observations, or even smaller, are sufficient for many purposes. In polling, samples that are from 1,200 to 1,500 observations are considered large enough and good enough if the survey is random and is well done. You will learn why when you study confidence intervals.
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